Privacy Policy

1. Who We Are

AImpress LTD ("we", "us", "our") is a company registered in England and Wales. We are registered with the Information Commissioner's Office (ICO) under registration number ZB979660.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at: [email protected]

2. What Data We Collect

We collect the following categories of personal data:

2.1 Data You Provide Directly

When you submit our contact form, we collect:

• Full name
• Work email address
• Company name
• Job title / role
• Phone number
• Description of your automation need

2.2 Data Collected Automatically

When you visit our website, we automatically collect certain technical data through cookies and similar technologies:

• IP address (anonymised where possible)
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referral source
• Interaction events (clicks, scrolls, form interactions)

3. How We Use Your Data

4. Cookies and Third-Party Services

We use the following third-party services that may set cookies or collect data:

• Google Analytics — website traffic analysis. Data may be transferred to the US under Google's Standard Contractual Clauses. Google Privacy Policy
• Mixpanel — product analytics and conversion tracking. Mixpanel Privacy Policy

You can manage or disable cookies through your browser settings at any time. Disabling cookies may affect certain functionality of the website.

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Third-party service providers who process data on our behalf (analytics, email delivery), bound by data processing agreements
• Professional advisers (legal, accounting) where necessary
• Law enforcement or regulatory bodies where required by law

6. International Transfers

Some of our third-party providers (Google, Mixpanel) are based in the United States. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the ICO, or reliance on an adequacy decision.

7. Data Retention

We retain your personal data only for as long as necessary for the purposes set out in this policy:

• Contact form data: retained for up to 24 months from your last interaction, unless a business relationship is established
• Analytics data: retained in accordance with the respective provider's retention policies (typically 14–26 months)

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your data ("right to be forgotten")
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interest
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please email us at [email protected]. We will respond within one month as required by law.

9. Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.