Shumiland is a family entertainment park with a website that must do more than present attractive locations. It needs to keep visitor information current, show ticket options, route people into payment, capture group and birthday enquiries and give non-technical staff control over day-to-day content.
AImpress built the platform as a production system rather than a collection of static pages. The implementation uses Next.js and Payload CMS with PostgreSQL, supported by integrations for ticket tariffs, payments, notifications and telephony.
Content control without developer dependency
Marketing staff can manage pages, blog posts, locations, reviews, media and global site content through Payload CMS. A block-based page builder supports hero sections, galleries, video, lead forms, pricing, calls to action and news without requiring code changes.
Draft and published states let editors prepare changes before visitors see them. Media records include alternative text for accessibility and search visibility. SEO fields and structured data are part of the content model rather than an afterthought added to a few hand-written pages.
Ticket information and checkout
Ticket names and prices originate in the ezy ticketing system. The website synchronises these tariffs into its own content layer, where staff can control presentation, descriptions, categories, visibility and ordering without creating a second source of truth for price.
At checkout, the platform validates the basket and asks ezy to create the payment journey. Visitors are redirected to the resulting Monobank payment URL. The site also records the order context and alerts the team, while treating the ticketing provider as the authority for payment confirmation.
Leads reach the team quickly
Forms validate names, phone numbers, optional dates, group size and campaign attribution before storing a lead. Telegram and email alerts notify managers without blocking the visitor response if a notification supplier is temporarily unavailable.
The Binotel integration verifies signed webhook events and connects calls back to leads through normalised phone numbers. This gives the operational team a better view of follow-up without exposing the lead endpoint to unauthenticated telephony updates.
Production operations
The application runs with PostgreSQL and containerised deployment. Health checks, structured logging, rate limiting, protected administrative actions, database migrations and automated backups are part of the platform. Content changes trigger revalidation so published updates reach the public site without a manual release.
The broader lesson
For an attraction, the website sits between marketing, content, customer enquiries and external commerce systems. The value comes from making those parts coherent. Shumiland demonstrates AImpress's approach to client work: give business users control, keep authoritative systems authoritative and design integrations with validation, authentication and operational recovery from the beginning.